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Welcome to principles of marketing there are four basic types of utility: form utility: production of the good or service, driven by the marketing function. Abebookscom: basic marketing: a marketing strategy planning approach (9780078028984) by william d perreault jr joseph p cannon assistant professor e jerome mccarthy and a great selection of similar new, used and collectible books available now at great prices.
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Definition of marketing: the management process through which goods and services move from concept to the customer. William perreault, jr and joseph cannon and e jerome mccarthy.
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